Resume

Download as a PDF: Alexandra C Phillips Resume 2019


ALEXANDRA C. PHILLIPS

P.O. Box 370581, Denver, CO 80237

acphillips11@gmail.com | 303.548.3121

LinkedIn: https://www.linkedin.com/in/alexandra-c-phillips


PROFESSIONAL PROFILE

  • Creative cross-channel content & brand strategist who strives to create a holistic brand story
  • Extensive breadth & depth of writing, production, promotion, branding knowledge and software tools
  • Ambitious, goal-driven leader who seeks to be involved in optimizing processes, content, and tools within an organization
  • Visionary who can see the bigger picture for a project and passionately work to achieve it
  • Rises up to a challenge, tackles it head on, and works hard to go above and beyond what is expected
  • Flexible, dynamic collaborator who is organized, has an eye for detail, a multi-tasker, and eager to learn

EXPERIENCE

TIBCO Software Inc. | Marketing Content Specialist

Greenwood Village, CO, Mar. 2017 – present

  • Provides content strategy & support for over 20 internal programs and groups
  • Creates brand awareness content for Mercedes-AMG Petronas Motorsport F1 partnership
  • Manages company blog and coordinates the scheduling of content and social media promotion daily
  • Spearheaded editorial calendar creation to collaborate with broader team and stakeholders
  • Written over 60 blog posts and dozens of other B2B marketing and technical content for external use
  • Attended 2 global user conferences and helped to produce over 20 pieces of content pre-, during, and post-conference

Bright Eyes Creative | Founder/CEO

Denver, CO, Mar. 2017 – present

  • Grew from sole proprietorship to partnership with 3 members in 2 years
  • Maintains a regular client base in conjunction with other projects
  • Principle creative consultant and brand strategist assisting clients with their content, brand, and social strategy

303 Magazine | Fashion, Culture, and Lifestyle Writer

Denver, CO, Jan. 2017 – Apr. 2017

  • Wrote weekly fashion, lifestyle, and culture articles over the course of 3 months on local people, places, and events in the Denver Metro Area

Rocky Mountain Student Media Corporation | Editor-in-Chief, College Avenue Magazine

Fort Collins, CO, Dec. 2014 – Dec. 2016

  • Managed a staff of over 20 writers, designers, and photographers
  • Published and promoted 15 issues of the university’s student-run magazine across campus and town
  • Redesigned and rebranded 4 issues of the magazine

AREAS OF EXPERTISE

  • Marketing, journalistic, and technical content creation, strategy & editing
  • Publication design & layout
  • Photo/video production & editing
  • Graphic design & logo creation
  • Social media content creation, management, and engagement
  • Consumer behavior & marketing research
  • Marketing metrics & analytics
  • Brand identity, equity, and management
  • Adobe Creative Cloud
  • Project management tools (JIRA, Trello)
  • CMS software (WordPress, Squarespace)

EDUCATION

M.S. Marketing, Brand Communication in the Digital Era

University of Colorado Denver | Denver, CO

Expected Dec. 2020

B.A. Journalism & Media Communication

Business Administration

Fashion Merchandising

Colorado State University | Fort Collins, CO

2013 – 2016

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