Personal Branding

As part of a visual communications class, we were to develop our personal brand, including a logo, color scheme and visual resume.

I began with my color scheme. I wanted something that was very modern and clean, so I opted for black and white to be the base of my color scheme. I wanted my accent color to be a deep red, because I could just see it as being incorporated well with my branding elements. I then went ahead and created a color scheme using Adobe Color.

Personal branding color scheme
Personal branding color scheme, incorporating reds, greys, and tans, along with black and white.

Our next step was to create a personal logo for ourselves. I was inspired by the name plate on this vintage Harper’s Bazaar cover for the design of my logo.

The name plate served as my inspiration for my personal logo.
The name plate served as my inspiration for my personal logo.

For my first name, I used a script font, and a serif font for my last name. I thought the balance of the two fonts was professional, yet creative, which is what I want my professional identity to be. The logo was created in Adobe Photoshop.

Final personal logo design
Final personal logo design

Our last project was to create a visual resume. At the time, I wanted to work for a fashion magazine post-graduation, so I modeled the design off of a magazine cover. I incorporated all of the colors in my color scheme for the colors of the resume. My experience and skills were in the body of the resume, which were highlighted as if they were on an actual magazine cover. I used a serif, sans serif and a script font in my font mix. The resume was created using Adobe InDesign.

Visual resume, fall 2014
Visual resume created fall 2014

After this class concluded, I kept my personal branding elements and incorporated them into my first set of business cards. Some of the branding elements such as my logo and font mix can also be seen in my functional resume.

Current business cards, summer 2016
Current business cards, summer 2016
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